APPEC
About us
About us
In an era marked by the restructuring of global trade dynamics, deepening regional cooperation, redefinition of development paths, and the reconfiguration of industrial value chains, enterprises are facing not only the challenge of mobilizing resources, but also navigating direction, mastering timing, and building resilient cultural systems.
Asia Pacific Premium Entrepreneurs Consortium (APPEC) is a high-level strategic platform serving global Chinese entrepreneurs, integrating policy alignment, industrial synergy, capital connectivity, and cultural empowerment. Through the integration of strategic resources and the delivery of systematic services, APPEC is committed to helping enterprises achieve globalization, successful cross-border operations, and long-term value creation—building a future-oriented comprehensive service ecosystem.
Positioned for high-awareness, high-collaboration, and high-potential enterprises, APPEC does not cater to the general market, but rather selectively supports visionary business leaders with structural thinking and global ambitions.
We firmly believe that sustainable enterprise growth relies not only on market opportunities and capital flows, but also on strong cultural roots, clear strategic pathways, and shared-value communities. APPEC is an acceleration system that combines strategic navigation, resource empowerment, and spiritual cohesion.
Our Role
Bridge
Platform
Ecosystem
Our Advantages
Global Network
Access to globally managed resources through an extensive international network.
Tailored Solutions
Customized resource allocation based on the unique needs of each enterprise.
Client-Centric Approach
Focused on client needs, delivering the highest level of service experience.
Transparent Transactions & Compliance Assurance
Ensure all agreements align with international laws and local regulations
Global Vision, Local Execution
Dedicated to localized expansion and cross-border integration, maximizing business success potential.
Our Core Values
culture drives value
Trust builds the future
systems define growth
our Mission
“Integrating business wisdom, converging strategic capital”
The mission of the APPEC is rooted in the principle of win-win collaboration.
We bring together expertise from various sectors to create greater business value through cooperation and sharing.
At the same time, we promote collective prosperity and development by integrating resources effectively.
We firmly believe that the deep fusion of wisdom and resources is the key for enterprises to achieve lasting success in the global marketplace.
Our Vision
"Transform
wisdom into opportunity,
opportunity into wealth, wealth into virtue,
and virtue into collective prosperity"
The vision of the APPEC reflects a profound understanding of both business and social responsibility.
We believe that wisdom is the key to unlocking resources. Through innovation and insight, we guide resources toward the most promising sectors and allocate them strategically to drive wealth creation.
At the same time, we are committed to actively fulfilling our social responsibilities in the process of creating wealth—giving back to society through meaningful actions.
Ultimately, we strive to generate lasting value for both our member enterprises and the broader community.
Our Commitment
With the mission and the vision, we are building a high-end platform filled with intelligence,
vitality, and a strong sense of responsibility.
Our goal is to help enterprises stand out in the wave of globalization
while contributing to social progress and cultural heritage.
APPEC Cooperation Management
Dato' Dr. Kenny Lew (Malaysia)
Asia Pacific Premium Entrepreneurs Consortium (APPEC) – Founder & Chairman
Top Star New Media Sdn. Bhd. – Founder & Chairman
Malaysia New Media Association – Founder & President
xiao yong (China)
Asia Pacific Premium Entrepreneurs Consortium (APPEC) – Vice Chairman & Chief Marketing Officer (China)
Asia Pacific Premium & Trade Alliance (China) Entrepreneurs Association – Executive Chairman
Leading International Investment (Guangzhou) Management Co., Ltd. – Chairman
This is the heading
APPEC is a high-level hub platform centered on resource integration, thought leadership, value co-creation, and cultural empowerment. We are dedicated to connecting governments, enterprises, and global markets, promoting cross-border trade, digital economy, green sustainability, and technological innovation, and creating new drivers of global development for enterprises in the Asia-Pacific region.
