In 2024, Dato’ Dr. Kenny Lew Chung Yuh founded the Asia Pacific Premium Entrepreneurs Consortium (APPEC), a high-end business networking and resource integration platform dedicated to bringing together global entrepreneurs, investors, and industry experts. Its mission is to drive business innovation and collaboration in health and wellness, new energy, high technology, green ecology, and sustainable development.
Through digital solutions, APPEC integrates green business intelligence, helping enterprises achieve commercial success while fulfilling their social responsibilities, and promoting the shared advancement of regional economies.
Dato’ Dr. Kenny Lew also founded the Malaysia New Media Association and serves as its President. This non-profit organization is dedicated to promoting the integration of new media and business, driving industry advancement and innovation. Through these initiatives, Dato’ Dr. Kenny Lew has not only achieved remarkable success in the business arena but has also played a significant role in advancing social and economic sustainability.
Before founding APPEC, Dato’ Dr. Kenny Lew had already leveraged his exceptional strategic vision and leadership to build GFAST Group into a leading brand in the international logistics industry. He innovatively launched the Shayuji Travel App and TRABIZ Trade & Business Platform, driving the industry’s digital transformation and global expansion. In addition, recognizing the vast potential of the new media market, he launched the TOP STAR New Media Platform in 2024, focusing on providing tailored new media marketing solutions for small and medium-sized enterprises, helping brands rapidly gain visibility on the global stage.
As a highly socially responsible entrepreneur, he actively promotes the Belt and Road Initiative, fosters cross-border economic cooperation, and strengthens China–Malaysia friendship and bilateral development.
Looking ahead, Dato’ Dr. Kenny Lew will continue to drive green economic cooperation through innovation, helping enterprises achieve sustainable growth and intelligent transformation in the global market, and setting a benchmark for the global green business ecosystem.
APPEC is a high-level hub platform centered on resource integration, thought leadership, value co-creation, and cultural empowerment. We are dedicated to connecting governments, enterprises, and global markets, promoting cross-border trade, digital economy, green sustainability, and technological innovation, and creating new drivers of global development for enterprises in the Asia-Pacific region.
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